Diesel is an Italian brand founded in 1978 by Renzo Rosso which became internationally famous for revolutionizing the world of denim. The founder's idea was to create an innovative denim that combined quality, flair and sustainability. Its irreverent and unconventional tone, the originality of its
garments, and its closeness to social and ecological issues led Diesel to become a beloved brand to new generations. In 2020 Glenn Martens was appointed creative director, and his collections include clothing, accessories, and a wide range of lifestyle collaborations. “Successful Living” is at the core of the fashion house's DNA: fully enjoying every moment, connecting and creating lasting memories, also through clothing.
