Glamour, luxury, and the art of hospitality in the vibrant heart of Bolzano: Palais Campofranco will host the new boutique of the cosmopolitan brand Franz Kraler, bringing to the city the luxury signed by the great names of international fashion. The challenge launched by the Kraler family to the world of luxury continues in the city center with a store that extends over an area of 150 square meters, housed on the ground floor of the famous 18th-century building (original structure from the 14th century) that belonged to the Habsburg-Lorraine and is now owned by Count Georg von Kuenburg. The bond that the Kralers continue to cultivate with the tradition and history of the territory after the redevelopment of Emperor Franz Joseph's stables in Dobbiaco, home of the "fashion castle" and their headquarters. That refined atmosphere born from the rare and innate sense of absolute beauty that has always distinguished the Kraler family now comes to life among the buildings of the center.