Cortina Fashion Week 2021
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With the arrival of Cortina Fashion Week, Franz Kraler is once again making headlines, positioning itself as a true avant-garde reference point for the Italian fashion scene and beyond. The Ampezzo event was the occasion for the renowned fashion retailer founded by Daniela and Franz Kraler to unveil new projects, in an inseparable blend of tradition and modernity, quality and elegance, art and poetry.
From December 4th to 8th, Maison Valentino and Franz Kraler celebrate the gradual return to life with the event Valentino The Party Collection. Valentino and Franz Kraler join forces, paving the way to fully experience the magic of the holidays. The joyful attitude of The Party Collection explodes in a cheerful and stylish home party: from sparkling looks to those more oriented towards urban style, rediscovering the desire to wear precious garments, where feathers are paired with lurex, tweed is outlined with silver ribbons, and dresses are enriched with fruit-shaped embroidery and sequins. An eclectic yet avant-garde mix that blends perfectly with the world of Franz Kraler, where tradition coexists with the most sophisticated solutions. In this quest, Franz Kraler stands alongside Maison Valentino, sharing its values, in a unity of purpose where fashion reclaims its most genuine dimension, that of the pleasure of dressing well, for oneself and for others. An exercise in lightness that - transitioning from virtual to real - is above all a celebration of being together. A hymn to sharing, where each guest will be welcomed by an exclusive setting specially designed for the occasion, with a selection of cocktails and macarons, to begin to savor the atmosphere of the holiday season.
Additionally, Franz Kraler wants to share with the Ampezzo public the triumph at the UK Fashion Film Festival, a prestigious international competition dedicated to fashion works from around the world. On November 28th, in Manchester, the award ceremony took place, which saw the victory of the short film "Call to the Wild," directed by Arturo Delle Donne and produced by the Kraler family. The fashion film takes us to the borders of the most pristine and wild Italy, where the four protagonists of different ethnicities get lost among wolves and nocturnal animals, to find themselves and be reborn with a new awareness. The cultural identity of the territory returns here in all its evocative power, and fashion serves as a pretext for men and women to participate in
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