YOUR WISHLIST IS TEMPORARY.
SIGN IN TO SAVE YOUR FAVORITE PRODUCTS
A dream that began at mass on a chilly Sunday, crowned by a wedding, a much-wanted and loved child, and a castle with 46 showcases illuminated even at night, where the most beautiful names in international fashion reside. It happens in 1984 in Dobbiaco, a village in South Tyrol at an altitude of 1200 meters, where love is born between Daniela Olivieri and Franz Kraler. The great love.
It was 1986. The Kraler family palace, 'the castle' as the locals still call it today, changed its appearance for the first time and hosted our first twelve shop windows on the ground floor. Casa Kraler, purchased in 1978, was built in 1903 as an annex of the Grand Hotel Dobbiaco, the summer residence of Emperor Franz Joseph of Austria. In its stables, during recent renovation and expansion works, sketches of some dresses made for Elisabeth of Wittelsbach, Duchess of Bavaria, the Princess Sissi of the famous film trilogy, were found.
Alexander Kraler, son of the founders Franz and Daniela, has taken over the family business. Alexander Kraler, born in 1989, graduated in tourism marketing with a thesis on South Tyrol from "tourist destination to vital land." The master's degree in business administration in Germany in the luxury retail sector allows him to apply his skills within the family business. The systematic use of new technologies and managerial know-how enable him to lead the company to a digital transformation, projecting it into the 3.0 era.
Completely different in concept, but perfectly identical in the mission of luxury pampering, the multibrand store opened in Cortina d'Ampezzo in August 2004 at Corso Italia 107. Furnished like the interior of a warm and welcoming Cortina villa, with natural materials and floors made of stone and wood recovered from barns and old abandoned shelters, it overlooks the piazza-living room of the most exclusive holiday destination in the Dolomites. Over the years, with its multiple setups, it has hosted unique and unforgettable events.
The renovation work, carried out with strict eco-sustainable criteria, began in April 2008. Daniela's input was clear: "I want the best, no half measures. Even the Capuchin friar should turn around in front of the store and say 'How beautiful!'" In a year and four months, architects Andrea and Luca Marastoni from Bolzano made the dream come true. "Thanks to the continuous evolution and drive to improve by the Kraler couple and the need to expand the sales spaces, a global intervention was necessary to double the area and equip the environments with the most sophisticated equipment, giving the boutique, spread over three floors for men's, women's, and children's collections, the utmost attention to customer well-being," say the creators of a restyling that has attracted the interest of the most important international fashion and design magazines.
On December 5th, 2015, the new Franz Kraler space was inaugurated at Corso Italia 92, at the foot of Hotel Cortina, in the most central and prestigious location of the renowned shopping street. Uniqueness, elegance, and exclusivity define this microcosm where reality and desire blend, precious memories intertwine with revelations, and ancient knowledge meets glimpses of evolving worlds. "Another challenge and a great personal and professional commitment to reviving the image of Cortina d'Ampezzo and enlightened entrepreneurship, capable of promoting the most contemporary aspects of modern culture while preserving traditions that have disappeared elsewhere.
Once again, the Kraler family has translated the macrocosm of fashion into an unparalleled location of art and design, a boutique destined to immediately become a point of reference for anyone seeking the exclusivity of the most important international brands. A visit to the luxury store in Dobbiaco turns a shopping experience into a true sensory and artistic journey. A location that aspires to be the exclusive stage for fashion shows, cultural events, exhibitions, and show-cooking or design events. The Kralers decode the world of fashion, constantly evolving with creativity and sophistication, as anticipation is what sets them apart.
A three-story building dedicated to men's fashion, located at Corso Italia 76, overlooking Piazza della Conchiglia, the beating heart of the city center. Loro Piana, Cucinelli, Kiton—brands that belong to the classic tailoring tradition—but also Gucci, Saint Laurent, Valentino, Balmain, all find in this important architectural structure a way to meet the demands of luxury enhancement. A journey into exclusivity, in this men's space that is not only about clothing, but a concept rooted in history. It is the deep knowledge of Franz and Daniela of the rules of luxury and the desires of their clients that makes the essence of beauty and glamour tangible.
The Kraler Perspective is a privileged viewpoint, a third eye to see what often goes unnoticed. Franz Kraler in Cortina, at Corso Italia 119, is the first luxury department store in the Dolomites: the perfect store that merges dedicated corners and private lounges to best present each season’s collections. Further up the Corso, at number 76, stands the first Louis Vuitton boutique in the Italian Alps. Number 92, at the foot of the historic Hotel Cortina, is dedicated to children's fashion, while Corso Italia 107 is the unique setting for Maison Dior. The Kraler story is one of care and attention towards the customer, in the name of professionalism, passion, and tradition.
The Dior boutique is born in the historic store at Corso Italia 107 in Cortina. The facade stands out with blue and gold baobabs (trees of life and symbols of eternity), like an invitation to magic and dreams. Celebrating the holiday spirit according to Dior, this welcoming treasure chest highlights camouflage and its hypnotic designs in shades of midnight blue or khaki. Iconic pieces, including the emblematic Small Book Tote, are exclusively embroidered with the name "Cortina," and the TravelDior line, a true ode to the art of travel.
A new luxury shopping destination: the boutique in Bolzano, located at number 4, via Leonardo da Vinci. A sober, linear style dominated by light colors and abundant natural light, resembling a contemporary art gallery where the works are the fashion collections of the most important international brands, carefully selected by Daniela Kraler. Now Bolzano shines in the spotlight with a unique offering tied to the world of luxury. It’s a challenge for the Kraler family, who not only aim to become a point of reference for those seeking the exclusivity of international brands but also aspire to enrich the city's artistic and cultural fabric, blending ideas, art, and trends.
December 2020, the Queen of the Dolomites welcomes the first Louis Vuitton boutique in the Italian Alps. A project strongly desired by the Maison, which chose to join forces with Franz Kraler, who exclusively hosts the brand’s entire product range in one of his historic spaces at numbers 76-78 Corso Italia. An elegant and contemporary space, where, amidst vintage furnishings and artworks, the Maison presents its Women’s and Men’s collections of bags, accessories, clothing, shoes, jewelry, watches, fragrances, and the iconic travel sets.
Allegra Tirotti Romanoff, Stefano Bizzarri, and chef Davide di Fabio, with the support of the Kraler family, wanted to bring a bit of themselves and their world to Cortina, creating a pop-up restaurant with a fresh and contemporary feel, a window to the sea in the stunning mountain resort. Inside Franz Kraler’s boutique at Corso Italia 119, a glimpse of the first rays of the Riviera sun was recreated—a private dinner, a select few, a unique menu, good music, and the desire to welcome guests as if at home, surrounded by the boutique’s beautiful dresses, books, flowers, and fine wine.
For years, Franz Kraler has helped keep the spotlight on the Queen of the Dolomites through his international partnerships, prestigious events, and his ability to envision a “new Cortina” without forsaking its traditional roots. Ria de Saco, a small refuge made of wood and stone, like an Alpine Cinderella, is transforming into the most iconic high-altitude destination, chosen by Maison Valentino to showcase its new party collection designed by Pierpaolo Piccioli, featuring tones of gold and purple. The Gold & Purple collection, with its strong festive spirit, found its perfect setting in the Fashion Weekend and the grand opening of Ria de Saco.
Glamour, luxury, and the art of hospitality in the vibrant heart of Bolzano: Palais Campofranco hosts the new boutique of the cosmopolitan brand Franz Kraler, bringing the luxury of top international fashion brands to the city. The building, located at Via Della Mostra 1, on the corner of Piazza Walther, is part of the redevelopment project of a section of Bolzano’s historic center. The challenge launched by Franz Kraler to the world of luxury continues in the city’s capital, where the family maintains a deep connection with the region's tradition and history. The spaces boast an ultra-modern design, showcasing collections from Gucci, Fendi, Valentino, Christian Louboutin, and many others.
