In 1917, the tailor master, Cristóbal Balenciaga, founded his eponymous brand by overturning the classic lines of women's clothing and redefining the concept of modernity and elegance. In 2015, Demna Gvasalia was appointed Creative Director of the Maison: faithful to the founder's vision, the Georgian designer enhances the innovative and revolutionary style of the Maison, pushing beyond boundaries and experimenting with fabrics, innovative techniques, and cuts. Today, the brand enjoys international fame for its contemporary silhouettes, in an 'urban' and futuristic aesthetic, maintaining a balance between couture and experimentation, luxury and provocation. Among the iconic pieces of the maison, Balenciaga Speed and Triple S sneakers have marked a true revolution in streetwear. Balenciaga Cagole, City, and Hourglass bags have become 'it bags', a cult object in contemporary fashion. The decisive lines and unmistakable character of its designs have once again made Balenciaga one of the most viral and beloved brands in the fashion scene.