Finally, together again

Daniela's Style Tips

Uniqueness, exclusive elegance - this is what Daniela represents as a woman and as the beating heart of the Franz Kraler brand, and it is also what she conveys to those who enter the boutiques in Dobbiaco, Cortina, and Bolzano.

No matter the role Daniela takes on, she never ceases to represent class, taste, and sophistication, and of course, she never stops spreading and advising them.

Along with the beauty and uniqueness of the region, there is also the uniqueness of this family and this woman, a continuous dialogue between desires and fashion that Daniela always knows how to communicate, instilling an ever more authentic sense of family in those who come into her orbit.

Welcome to Daniela's "Style Tips" column, let yourself be inspired!

There have been moments when we all felt fragile, powerless in the face of the upheavals caused by the pandemic. It is for this reason that today we want to reestablish contact, a dialogue with all of you who have been following us for years and confirm your trust and affection. Elegance continuously changes its physiognomy to adapt to any type of identity. Our desire is therefore to help you, if possible, so that you can face the multifaceted contemporary landscape with total freedom and security.

— Daniela Kraler

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