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Today Franz Kraler debuts with its online shop and to do so we decided to rely on the creative direction of Arturo delle Donne, who created a real fashion film and an editorial with a high emotional content. Vimeo link https://vimeo.com/580261551
Call to the wild is a modern fairy tale, a journey of search and return to the origins where Nature and Fashion intertwine. The result is a storytelling that reflects well the philosophy and values of Franz Kraler: respect and love for our territory, the mystery and purity of untouched Nature, and the great passion for Style.
A poetry of images that stages the Men's and Women's Fall/Winter 2021 collections of the most prestigious luxury and high-end fashion houses, from Alexander McQueen to Bottega Veneta, from Moncler to Alanui. The call to the uncontaminated spaces - the same places that surround our physical stores - is the common thread of the short film Call to the wild: the protagonists move in a lush forest, in the background the peaks that dot the mountainous landscape of Northeastern Italy. The atmosphere is fairy-tale, muffled, almost unreal, the silence in which the explorers are immersed is an essential condition to focus on their emotions. From this timeless scenario, the models advance with their clothes capable of expressing a timeless and up-to-date style at the same time.
The essence comes precisely from these magical atmospheres of our mountains, among woods and streams, highlighting outfits with bright colors, all colors that will be on trend next season such as yellow, red, emerald green, electric blue, alternated with neutral tones.
The protagonists are the oversized, clean and comfortable volumes (since comfort, after months spent at home, is now an indispensable mantra) and the use of noble materials (cashmere, wool, suede, leather, and more) up to the well-dosed touch of logomania, which highlights the visual codes of the most famous brands, such as the double G of Gucci, the Burberry check in beige, white, red, and black tones, the studs and the VLogo of Valentino. As for accessories, we have chosen all elements with a strong personality characterized by textured surfaces, often ultrasoft, inviting us to touch (among others furry scarves, tote bags with spongy textures, and soft ribbed hats). Not to forget the best sellers of the respective brands, from the Cassette