Spiewak Alps Icon Tour to Dobbiaco
From December 29 to 31, 2014, the Franz Kraler multibrand store in Dobbiaco hosts the second stage of the SPIEWAK ALPS ICON TOUR. It is a tour that brings a mobile unit, the HOUSE OF SPIEWAK, to the most important ski resorts in the Alps during the winter season. Parked in front of the 50 shop windows of the famous fashion castle of Franz Kraler in Dobbiaco, the airstream, the classic aluminum trailer made in the USA, will host an exhibition related to the all-American myth of road travel. Through historical photos and archive pieces of the military-inspired outerwear brand founded in 1904, the American history of the last century will be retraced, as in a real traveling museum.
Other articles
Ferragamo a Cortina
In collaborazione con le boutique Franz Kraler, il marchio toscano porta a Cortina d’Ampezzo il suo pop up Winter Escape,...
Elisabetta Franchi a Cortina
La designer ha scelto l’amata Cortina per il lancio della sua prima Chalet capsule collection dedicata all’inverno, proposta nella boutique...
Bogner a Cortina
In collaborazione con Franz Kraler, il 20 dicembre il marchio di skiwear ha inaugurato il suo nuovo temporary negozio al...
The Archive Project arriva da Franz Kraler
Nata sulle Alpi, ma perfettamente a suo agio nella cornice dolomitica di Cortina d’Ampezzo, dal 5 dicembre Napapijri approda nei...