3. Paradis is a contemporary Franco-Canadian ready-to-wear brand, founded by Emeric Tchatchoua in Montreal in 2013, now based in Paris. Emeric Tchatchoua, born and raised in a low-income Parisian neighborhood, draws inspiration from life and its complexities, its challenges, and how we can overcome them to improve ourselves. Drawing on his experiences and the feelings they have evoked, he aims to spread a message of unity, liberation, and hope through fashion. At the heart of this message is storytelling through the language of symbols that have come to define the brand's “visual signature.”