10 absolute value

Franz Kraler celebrates 10 years of activity in Cortina with a radical restructuring of the renowned headquarters on Corso Italia. The light is the soul of the concept, following the load-bearing structures and hiding inside them, revealing details, evoking suggestions. Emotion and function are the paradigms used for the architectural composition of a new space, completely revised in its formal and distributive characteristics, looking towards the contemporary without ever forgetting the place where it stands. In the square in front of the store, visual effects with a strong scenic impact and a musical performance by Daniele di Gregorio, Gabriele Pesaresi, and Giacomo Uncini. The vibraphone, double bass, trumpet, and flugelhorn performance is truly a very rare "unicum" to see, as well as the excellent participation of Daniele Di Gregorio. A street artist (SANUE) executed a graffiti inspired by the "utopia" movement.