A LOVE STORY

A dream that began with a baptism on a freezing Sunday, crowned by a wedding, a deeply desired and loved child, and a castle with 46 illuminated windows even at night, where the most renowned international fashion brands reside. It happened in 1984 in Dobbiaco, where love blossomed between Daniela Olivieri and Franz Kraler. The great love.

And from this love, a beautiful story of entrepreneurship is born, a shared dream: “to create a business that binds us forever, with which to express our common passion for beautiful things...”

Opens the first store in Dobbiaco

"We were young, in love, and eager to make our mark. We started exploring the field, visiting maisons and showrooms, exchanging ideas with friends, acquaintances, and fashion experts, and we took the plunge. It was 1986. The Kraler family’s building, 'the castle,' changed its face for the first time and housed, on the ground floor, our first twelve display windows." Perfectly integrated into the local area, the Franz Kraler boutique is a bridge of emotions experienced harmoniously between past and future, with an innate and exceptionally rare inclination towards hospitality.

ALEXANDER

Alexander Kraler, son of founders Franz and Daniela, has taken over the family business.

Alexander Kraler, born in 1989, earned a degree in tourism marketing with a thesis on South Tyrol as a “tourist destination to vibrant land.” His master's in business administration in Germany, specializing in the luxury retail sector, allows him to apply his skills within the family business. The systematic use of new technologies and managerial know-how enable him to lead the company through a digital transformation, projecting it into the 3.0 era.

The first store opens in Cortina

Totally different in concept, but perfectly identical in the mission of luxury pampering, the multi-brand store opened in Cortina d’Ampezzo in August 2004 at Corso Italia 107. Decorated like the interior of a warm and welcoming Cortina villa, with natural materials and floors in stone and wood recovered from barns and old abandoned refuges, it overlooks the square-lounge of the most exclusive holiday destination in the Dolomites. Over the years, with its multiple setups, it has hosted unique and unforgettable events.

The Castle of Dobbiaco

The renovation work began in April 2008. Daniela's input was clear: “I want the best, with no compromises. In front of the store, even the cappuccino friar must turn around and say ‘How beautiful!’. Behind the 46 bright display windows, everyone can enjoy shopping in an atmosphere — quite simply — welcoming: “Our mission is to make everyone who enters feel at ease, but also to seek out and suggest what we like without compromises. For us, all customers are important, with no distinction.” On the top floor, the elegant apartment of the Kralers: “It is an integral part of our lifestyle that does not distinguish between work and private life.”

FRANZ KRALER 92

On December 5th, 2015, the new Franz Kraler space was inaugurated at Corso Italia 92, at the foot of Hotel Cortina, in the most central and prestigious location of the renowned shopping street. Uniqueness, elegance, and exclusivity define this microcosm where reality and desire blend, precious memories intertwine with revelations, and ancient knowledge meets glimpses of evolving worlds. "Another challenge and a great personal and professional commitment to reviving the image of Cortina d'Ampezzo and enlightened entrepreneurship, capable of promoting the most contemporary aspects of modern culture while preserving traditions that have disappeared elsewhere.

The Castle of Dobbiaco

Once again, the Kraler family has translated the macrocosm of fashion into an unparalleled location of art and design, a boutique destined to immediately become a point of reference for anyone seeking the exclusivity of the most important international brands. A visit to the luxury store in Dobbiaco turns a shopping experience into a true sensory and artistic journey. A location that aspires to be the exclusive stage for fashion shows, cultural events, exhibitions, and show-cooking or design events. The Kralers decode the world of fashion, constantly evolving with creativity and sophistication, as anticipation is what sets them apart.

FK MAN IN CORSO ITALIA 76

A three-story building dedicated to men's fashion, located at Corso Italia 76, overlooking Piazza della Conchiglia, the beating heart of the city center. Loro Piana, Cucinelli, Kiton—brands that belong to the classic tailoring tradition—but also Gucci, Saint Laurent, Valentino, Balmain, all find in this important architectural structure a way to meet the demands of luxury enhancement. A journey into exclusivity, in this men's space that is not only about clothing, but a concept rooted in history. It is the deep knowledge of Franz and Daniela of the rules of luxury and the desires of their clients that makes the essence of beauty and glamour tangible.

PROSPECTIVE CURTAIN K

The Kraler Perspective is a privileged viewpoint, a third eye to see what often goes unnoticed. Franz Kraler in Cortina, at Corso Italia 119, is the first luxury department store in the Dolomites: the perfect store that merges dedicated corners and private lounges to best present each season’s collections. Further up the Corso, at number 76, stands the first Louis Vuitton boutique in the Italian Alps. Number 92, at the foot of the historic Hotel Cortina, is dedicated to children's fashion, while Corso Italia 107 is the unique setting for Maison Dior. The Kraler story is one of care and attention towards the customer, in the name of professionalism, passion, and tradition.

Gourmet Festival

Allegra Tirotti Romanoff, Stefano Bizzarri, and chef Davide di Fabio, with the support of the Kraler family, wanted to bring a bit of themselves and their world to Cortina, creating a pop-up restaurant with a fresh and contemporary feel, a window to the sea in the stunning mountain resort. Inside Franz Kraler’s boutique at Corso Italia 119, a glimpse of the first rays of the Riviera sun was recreated—a private dinner, a select few, a unique menu, good music, and the desire to welcome guests as if at home, surrounded by the boutique’s beautiful dresses, books, flowers, and fine wine.

FRANZ KRALER DIOR

The Dior boutique is born in the historic store at Corso Italia 107 in Cortina. The facade stands out with blue and gold baobabs (trees of life and symbols of eternity), like an invitation to magic and dreams. Celebrating the holiday spirit according to Dior, this welcoming treasure chest highlights camouflage and its hypnotic designs in shades of midnight blue or khaki. Iconic pieces, including the emblematic Small Book Tote, are exclusively embroidered with the name "Cortina," and the TravelDior line, a true ode to the art of travel.

NEW ACT

A new luxury shopping destination: the boutique in Bolzano, located at number 4, via Leonardo da Vinci. A sober, linear style dominated by light colors and abundant natural light, resembling a contemporary art gallery where the works are the fashion collections of the most important international brands, carefully selected by Daniela Kraler. Now Bolzano shines in the spotlight with a unique offering tied to the world of luxury. It’s a challenge for the Kraler family, who not only aim to become a point of reference for those seeking the exclusivity of international brands but also aspire to enrich the city's artistic and cultural fabric, blending ideas, art, and trends.

FRANZ KRALER LOUIS VUITTON

December 2020, the Queen of the Dolomites welcomes the first Louis Vuitton boutique in the Italian Alps. A project strongly desired by the Maison, which chose to join forces with Franz Kraler, who exclusively hosts the brand’s entire product range in one of his historic spaces at numbers 76-78 Corso Italia. An elegant and contemporary space, where, amidst vintage furnishings and artworks, the Maison presents its Women’s and Men’s collections of bags, accessories, clothing, shoes, jewelry, watches, fragrances, and the iconic travel sets.

A GOLD PURPLE FUTURE

For years, Franz Kraler has helped keep the spotlight on the Queen of the Dolomites through his international partnerships, prestigious events, and his ability to envision a “new Cortina” without forsaking its traditional roots. Ria de Saco, a small refuge made of wood and stone, like an Alpine Cinderella, is transforming into the most iconic high-altitude destination, chosen by Maison Valentino to showcase its new party collection designed by Pierpaolo Piccioli, featuring tones of gold and purple. The Gold & Purple collection, with its strong festive spirit, found its perfect setting in the Fashion Weekend and the grand opening of Ria de Saco.

New Arrival

Glamour, luxury, and the art of hospitality in the vibrant heart of Bolzano: Palais Campofranco hosts the new boutique of the cosmopolitan brand Franz Kraler, bringing the luxury of top international fashion brands to the city. The building, located at Via Della Mostra 1, on the corner of Piazza Walther, is part of the redevelopment project of a section of Bolzano’s historic center. The challenge launched by Franz Kraler to the world of luxury continues in the city’s capital, where the family maintains a deep connection with the region's tradition and history. The spaces boast an ultra-modern design, showcasing collections from Gucci, Fendi, Valentino, Christian Louboutin, and many others.