Gucci in Cortina

On the occasion of Cortina Fashion Week, Franz Kraler is pleased to announce the opening of a Gucci boutique in the heart of Cortina D’Ampezzo, at Corso Italia 88, in collaboration with the historic retailer Franz Kraler. Consistent with the elegant and contemporary eclecticism that characterizes Gucci collections, the boutique is a perfect combination of tradition and modernity. Contrasting elements of merchandising represent different codes of the new design that, combined together, arouse curiosity and interest. From the moment of its opening until mid-January, the boutique will be entirely dedicated to The North Face x Gucci collection. Characterized by vibrant colors and prints, innovative fabrics, and a unified logo that combines The North Face's curved graphics with the Maison's green and red Web stripe, the second chapter of The North Face x Gucci collection celebrates the spirit of adventure in all its forms. For the occasion, the boutique recreates the arctic world that inspired the collection itself. Cold lights reflect on bright and candid surfaces surrounded by draped silver-colored curtains. The space is delimited by soft-to-the-touch and sight carpets that resemble expanses of fresh and immaculate snow. Mirrored mannequins and display supports with irregular shapes reminiscent of small icebergs are placed on these carpets.