PARAJUMPERS

The Parajumpers designer Massimo Rossetti, leveraging the know-how of the company Ape&Partners, has successfully built one of the leading brands in the outerwear sector. The huge pocket present in all iconic pieces, the cargo pocket, was inspired by a research trip to Alaska; Rossetti saw a firefighter's jacket that had a pocket large enough to hold a helmet, worn by a Parajumper, modern-day heroes little known to the masses. Parajumpers are a small group of people who train twice as hard as Navy Seals, trained to save and not to kill, “that others may live” is their motto. When Rossetti was asked to come up with new ideas, he drew inspiration from this fortuitous encounter to create a brand with a strong identity, rich in details and style, suitable for all climatic conditions, even the most extreme.

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