Ferragamo is among the world leaders in luxury fashion, founded in Florence in 1927 as a brand of elegant shoes, and is now under the creative direction of Maximilian Davis. The Maison has become a spokesperson for elegance and refinement Made in Italy, and its "gancino" has now become recognizable worldwide. The brand's protagonists are shoes, leather goods, and other accessories such as belts and bags. Today, the brand is distinguished by the highest quality materials, an unwavering dedication to craftsmanship, and a continuous pursuit of innovation.