Diesel is an Italian brand founded in 1978 by Renzo Rosso and became internationally famous for revolutionizing the world of denim. The founder's idea was to create innovative denim that combined quality, creativity, and sustainability. The irreverent and unconventional tone that characterizes the fashion house, the originality of the garments, and the attention to social and ecological issues have made Diesel a beloved brand among new generations. In 2020, Glenn Martens was appointed creative director, and his collections include clothing, accessories, and a wide range of lifestyle collaborations. "Successful Living" is at the heart of the maison's DNA: fully enjoying every moment, connecting, and creating unforgettable memories, even through clothing.