Entre la moda y el arte con Antonio Guccione

Cortina grows, changes, multiplies. With geographical and temporal punctuality, "the Kralers", as this family is now known, so united from an emotional and entrepreneurial point of view, have added another piece to their luxury mosaic. It is the new Franz Kraler Uomo at number 76 of Corso Italia, right in front of the church and overlooking Piazza della Conchiglia, the pulsating heart of the city center. Two floors dedicated to men's fashion, with brands like Loro Piana, Cucinelli, Kiton, belonging to the classic sartorial tradition but also Gucci, Saint Laurent, Valentino, Balmain. The renovation was dictated by a strategy of continuity and not rupture, respecting the already excellently realized interiors and in line with the objectives of the Kraler family. The sitting room of the fireplace area on the upper floor is emphasized, a real area dedicated to conversation and relaxation. On the walls stand out the works of the photographer artist Antonio Guccione dedicated to three great deceased stylists: Versace, Moschino, Ferrè. Three men and three different styles, three fashion icons who have marked their time by giving emotions. Free, imaginative, independent, daring, never artificial or slave to trends, Antonio Guccione is a master at portraying and perceiving in advance the changes in customs and the suggestions of contemporary reality with an international language.