Spiewak Alps Icon Tour to Dobbiaco
From December 29 to 31, 2014, the Franz Kraler multibrand store in Dobbiaco hosts the second stage of the SPIEWAK ALPS ICON TOUR. It is a tour that brings a mobile unit, the HOUSE OF SPIEWAK, to the most important ski resorts in the Alps during the winter season. Parked in front of the 50 shop windows of the famous fashion castle of Franz Kraler in Dobbiaco, the airstream, the classic aluminum trailer made in the USA, will host an exhibition related to the all-American myth of road travel. Through historical photos and archive pieces of the military-inspired outerwear brand founded in 1904, the American history of the last century will be retraced, as in a real traveling museum.
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