Heritage and innovation. Dinner in the winter home and Ice street party

To celebrate the opening of the prestigious headquarters at Corso Italia 92, Franz Kraler hosted a special evening of fashion and music in collaboration with AD, Architectural Digest Italy. The magazine dedicated to design, architecture, art, and lifestyle excellence, interpreting the style philosophy of the renowned multibrand. The evening began with a champagne cocktail at the boutique and musical entertainment by the string ensemble of the Monteverdi Conservatory in Bolzano. Along Corso Italia, the Kraler Family engaged everyone with an "Ice-Street-Party!" to the psychedelic rhythm of a DJ set and champagne cocktails on a more than 20-meter-long LED-lit ice bar. Tradition and innovation, clean lines and precious materials are the strengths of the new Franz Kraler multibrand. Seven windows in the most central and prestigious location on the ultimate shopping street. The environment is a sophisticated balance of classic elements and hi-tech technologies. The highlight is a "schatzkammer" finished in gold leaf connected to a black iron tunnel. A microcosm where reality and desire blend, precious memories and revelations, testimonies and hints of worlds.