Finally, together again

Daniela's Style Tips

Uniqueness, exclusive elegance - this is what Daniela represents as a woman and as the beating heart of the Franz Kraler brand, and it is also what she conveys to those who enter the boutiques in Dobbiaco, Cortina, and Bolzano.

No matter the role Daniela takes on, she never ceases to represent class, taste, and sophistication, and of course, she never stops spreading and advising them.

Along with the beauty and uniqueness of the region, there is also the uniqueness of this family and this woman, a continuous dialogue between desires and fashion that Daniela always knows how to communicate, instilling an ever more authentic sense of family in those who come into her orbit.

Welcome to Daniela's "Style Tips" column, let yourself be inspired!

There have been moments when we all felt fragile, powerless in the face of the upheavals caused by the pandemic. It is for this reason that today we want to reestablish contact, a dialogue with all of you who have been following us for years and confirm your trust and affection. Elegance continuously changes its physiognomy to adapt to any type of identity. Our desire is therefore to help you, if possible, so that you can face the multifaceted contemporary landscape with total freedom and security.

— Daniela Kraler

Back to blog
Il primo show ‘Valentino by Alessandro Michele’ divide online ma entusiasma i buyer Il primo show ‘Valentino by Alessandro Michele’ divide onlin...
La prima sfilata di Alessandro Michele alla guida di Valentino non ha lasciato indifferenti. [...] Il concept della location e...
Milano / Parigi Fashion Week FW 23/24 Milan / Paris Fashion Week FW 23/24
The body at the center of menswear: for Autumn/Winter 2023-24, men are playing with the dualism of masculinity/genderfluidity, and along...
Milano Fashion Week Milan Fashion Week
From Moncler to Gucci, Milan raises the stakes and proposes a fashion week with globally successful events. And it receives...
New York Fashion Week New York Fashion Week
The New York Fashion Week, passing the baton to London first and then to Milan and Paris, has reopened a...