Max Mara The Cube was launched in 2008 as an innovative project blending design, functionality and sustainability. At its core are the iconic down coats and reversible outerwear – lightweight, transformable pieces that merge technological research with sartorial expertise. The collection includes modular outerwear, coordinated accessories and smart details designed to fit every contemporary lifestyle. Max Mara The Cube represents a new aesthetic language in outerwear: essential, versatile and environmentally conscious, created for the modern woman who values practicality without giving up elegance.