UGG was founded in 1978, when surfer Brian Smith moved from Australia to California with a dream: to create the perfect boot to protect against the chilly morning breeze of the Pacific Ocean. This idea inspired the creation of the Classic boot, the ultimate UGG icon. Loved by everyone from surfers to celebrities, the brand has always stood for authenticity and freedom of expression. From its legendary boots to the latest styles, every facet of UGG transforms comfort into a style statement. UGG is all about people: that is what makes it an icon. In true Feels Like UGG spirit.
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