Founded in 1989, Dutch label G-Star RAW has revolutionized the denim world with an experimental approach and bold vision. From the very beginning, the brand stood out for its use of untreated raw denim—the "raw" that defines its identity—transforming it into a creative canvas for innovation.

Sustainable materials, architectural cuts, sharp silhouettes: each collection expresses an evolving urban aesthetic where functionality meets design. Iconic collaborations and a constant focus on technical innovation have made G-Star a global reference for those who seek both style and substance—in and beyond denim.